Even though we're all on the same team and working toward the same goal of more business for our companies, it can sometimes feel like a game of tug of war between sales and marketing departments.
Everyone loves a good story, and local marketers were certainly entertained by the presentation "The Story Behind Story" by Hadley Higginson and Christian Garman of University of West Florida's Innovation Institute at last week's Gulf Coast HUG.
Local marketers joined forces last night to present a panel discussion on the state of the marketing industry and what we can expect for this year. Gulf Coast HUG, Digital Marketing Mavens and Pensacola Cowork/Start-up hosted Digital Transformation for 2017: Are You on the Right Track?
Your company website is the first chance you have to make a good impression on visitors. If your site is promoting everything at once, it's not an inbound website. Instead, think about how you can get the right content to the right people at the right time.
Us inbound marketers tend to be creative folks. We develop relevant website content to draw in our potential customers, we engage them through social media and email, and we create campaigns to keep them interested in our product and services. But number crunching and analyzing statistics? That's enough to get any marketer to start scratching their head.
The final meetup of 2015 for #GulfCoastHUG was a CliffsNotes version of HubSpot's annual conference #INBOUND. We had several group members attend the conference in Boston in September, and each who was present shared their highlights from the conference.
It was great to see returning faces from our very first meetup as well as meet new marketing friends. For our second #GulfCoastHUG meetup, we gathered for a discussion on buyer personas.